Launching DAZN in France, at speed
BRIEF: Take on the giants of French sports broadcasting with an idea that that shows DAZN has the most flexible way to view top-tier football
CHALLENGE: We need to communicate a complicated and new proposition, and have just four weeks to go live
INSIGHT: French Ligue 1 fans have felt silenced, but are starting to speak up against the powerful
STRATEGY: Use a left-field ambassador to amplify a simplified message of freedom
IDEA: Le Football Libéré. A maverick icon of alternative football culture - footballer turned DJ Djibril Cissé - hacks into the airwaves to inspire a mini revolution.