Launching DAZN in France, at speed

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BRIEF: Take on the giants of French sports broadcasting with an idea that that shows DAZN has the most flexible way to view top-tier football

CHALLENGE: We need to communicate a complicated and new proposition, and have just four weeks to go live

INSIGHT: French Ligue 1 fans have felt silenced, but are starting to speak up against the powerful

STRATEGY: Use a left-field ambassador to amplify a simplified message of freedom

IDEA: Le Football Libéré. A maverick icon of alternative football culture - footballer turned DJ Djibril Cissé - hacks into the airwaves to inspire a mini revolution.

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