ISLINGTON FM

ARSENAL FC

Collaborating with North London’s most original musicians to launch a fearlessly unique kit

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BRIEF: Launch an unconventional Away Kit

CHALLENGE: The bold Islington-inspired kit will divide supporter opinion unless given new meaning

INSIGHT: Arsenal's home borough of Islington packs a global cultural punch

STRATEGY: Build a platform for collaboration with the club's most culturally-relevant supporters

IDEA: Islington FM - Broadcasting North London's Finest

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Sounding out audio description

In addition to the main film we worked with AntsLive to create a totally unique and playful Audio Described edit of our film, which some fans even preferred to the non-AD version. We think it's the first time a football club has invested in this approach.

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Musician Lava La Rue lies on a carpet surrounded by her songwriting tools

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London Sinfonietta, a cellist, violinist and violist, play along to AntsLive's Number One Candidate from within a dark and moody radio station studio.

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Wolf Alice's Theo Ellis bends over and stares into the camera in front of a deep blue Californian sky

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AntsLive, Lex Amor and SHERELLE sit at the mixing desk in a radio station studio. Ants and Lex bump fists whilst wearing the 23/24 Arsenal Away Kit

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Asa Butterfield sits in makeup on a tv set and stares into camera

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ISLINGTON FM

ARSENAL FC

Collaborating with North London’s most original musicians to launch a fearlessly unique kit

Sounding out audio description

For a world where no one is normal.