Collaborating with North London’s most original musicians to launch a fearlessly unique kit
BRIEF: Launch an unconventional Away Kit
CHALLENGE: The bold Islington-inspired kit will divide supporter opinion unless given new meaning
INSIGHT: Arsenal's home borough of Islington packs a global cultural punch
STRATEGY: Build a platform for collaboration with the club's most most culturally-relevant supporters
IDEA: Islington FM - Broadcasting North London's Finest
Sounding out audio description
In addition to the main film we worked with AntsLive to create a totally unique and playful Audio Described edit of our film, which some fans even preferred to the non-AD version. We think it's the first time a football club has invested in this approach.