THE YEAR 2069

Jigsaw Dating is an anti-superficial dating app where every profile picture is initially obscured by a jigsaw puzzle.

We helped them capture a new US audience with a cheeky campaign transporting viewers into a dystopian future without Jigsaw. Think Black Mirror meets First Dates.

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The result:

+10% brand consideration

+5.8% market share

+733% daily active users

5.8% of a hugely competitive dating app market

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The campaign included a mix of shorter and longer videos, each drawing on specific relatable dating experiences.

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Our work with Jigsaw began by embracing a more inclusive way of concepting campaigns. We ran a series of workshops with female creatives who had previously felt excluded on dating apps.

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These insights and stories were followed up with a session to co-create a new brand platform, rooted in real experience.

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