Jigsaw Dating is an anti-superficial dating app where every profile picture is initially obscured by a jigsaw puzzle.
We helped them capture a new US audience with a cheeky campaign transporting viewers into a dystopian future without Jigsaw. Think Black Mirror meets First Dates.
+10% brand consideration
+5.8% market share
+733% daily active users
5.8% of a hugely competitive dating app market
The campaign included a mix of shorter and longer videos, each drawing on specific relatable dating experiences.
Our work with Jigsaw began by embracing a more inclusive way of concepting campaigns. We ran a series of workshops with female creatives who had previously felt excluded on dating apps.
These insights and stories were followed up with a session to co-create a new brand platform, rooted in real experience.