WE USE COOKIES TO IMPROVE YOUR BROWSING EXPERIENCE. BY CONTINUING YOUR NAVIGATION, YOU ARE AGREEING TO IT. OUR COOKIE POLICY
ACCEPT & CLOSE

THE YEAR 2069

JIGSAW DATING

STRATEGY
CO-CREATION
CREATIVE

Jigsaw Dating is an anti-superficial dating app where every profile picture is initially obscured by a jigsaw puzzle.

We helped them capture a new US audience with a cheeky campaign transporting viewers into a dystopian future without Jigsaw. Think Black Mirror meets First Dates.


The result:

+10% brand consideration

+5.8% market share

+733% daily active users

5.8% of a hugely competitive dating app market

The campaign included a mix of shorter and longer videos, each drawing on specific relatable dating experiences.

Our work with Jigsaw began by embracing a more inclusive way of concepting campaigns. We ran a series of workshops with female creatives who had previously felt excluded on dating apps.

These insights and stories were followed up with a session to co-create a new brand platform, rooted in real experience.