MISFITS

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Nike London came to us to create a new identity for a trans-inclusive fitness programme, run by the incredible charity Not A Phase.

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We worked with the community and the wonderful photographer Edi Whitehead to develop a design language built around the idea of claiming space, reflecting Misfits community-focused and progressive ethos.

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The result was a bold and friendly reminder for the trans+ community to take up that extra bit of space.