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ACCEPT & CLOSE

MISFITS

NIKE LONDON x NOT A PHASE

DESIGN
CO-CREATION

Nike London came to us to create a new identity for a trans-inclusive fitness programme, run by the incredible charity Not A Phase.

We worked with the community and the wonderful photographer Edi Whitehead to develop a design language built around the idea of claiming space, reflecting Misfits community-focused and progressive ethos.

The result was a bold and friendly reminder for the trans+ community to take up that extra bit of space.