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ACCEPT & CLOSE

LIONESSES

ARSENAL FC

DESIGN

Fuelled by the energy of the Euros, Arsenal turned their attention to the future of women's football. We crafted a series of films featuring players and a collective of grassroots organisers and creatives, exploring themes including visibility, community and legacy. Our aim was to use the energy of the moment to drive sales of the North London Derby at Emirates Stadium. Come match day, 54,000 tickets had been a sold — a record for a WSL game.

The project was just the latest in a series of campaigns designed to drive greater attention and interest in Arsenal Women's FC.